We live in Interesting times!

After the Wall Street meltdown last September in the U.S., the whole world braised themselves to find a way to cushion the financial impact of a foreseen global economic slow down. The current economic situation demands a new class of MARKETING.
The versatility, innovativeness and the out-of-the box thinking of a marketer will be put to a test.

As we celebrate the 55th year anniversary of the Philippine Marketing Association, we take pride in continuing to provide government and the business community , high level guidance on the Marketing discipline. Thus the theme : MARKETING FOR HUMANITY : Let’s Make a Difference.

This year, with a dynamic and hardworking Board of Officers and Directors, we aim to make the Philippine Marketing Association more relevant to both government and  the marketing industry.

Together, we can strive to improve the quality of life for the Filipino people…. The answer…. Marketing!!!

MYLENE ABIVA
2009 President, Philippine Marketing Association

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President’s Report:

May 2009

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July 2009

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