The first task of the 2010 Philippine Marketing (PMA) Board is to articulate, in clear and definable terms, what it is that the Board we will do for marketing and marketing practitioners, in general, and for the members of the Philippine Marketing Associatiopn.

What the 2010 Board commits to do in 2010 is summed up in the 2010 theme “Marketing as a Growth Accelerator.” There are three basic elements contained in this theme. First, we commit to present — to marketing practitioners and the corporate world — Marketing as an effective engine for growth and profitability. All PMA 2010 committees will design their activities based on this idea.

Second, we aim to intensify PMA activities that will enable PMA to reach out to and bring the 2010 theme’s message to more practitioners and students. Signature activities of PMA such as the National Marketing Conference, National Marketing Month, Agora Youth Conference, Agora Conference, Certified Professional Marketers’ (CPM) conference, PMA seminars and the Agora Journal are geared towards this objective.

Third, we intend to address the issue on membership satisfaction by focusing on the mandate of the PMA and providing opportunities for all members to get involved.

We invite all PMA members to join the activities that the PMA Board has lined up for 2010 and to share to business colleagues breakthrough results that make marketing truly an effective engine for corporate growth and profitability