Day 1
Tracking The Fast Lane In A Bubbly
And Fuzzy Global Market
Session 1. – 9:00-10:00
The Global Shakedown: From the West to
the East to the Southeast in Hyper Speed
by HIS EXCELLENCY BENIGNO AQUINO, III President Elect, Republic of the Philippines
Session 2. - 10:00-11:00
Laying Bare the Customer Minder – Loyalty or Infedility? by RJ Esteban, President of the Philippine Social Research Center (PSRC) and a professional lecturer at the Ateneo de Manila University teaching courses in Marketing
Session 3. – 11:00-12:00
Niche to Dominate or Dominate Niche?
by Thomas Fernandez, author of two best selling
marketing books. Niche Dominators and Secrets to
Dominate Your Niche.
Session 4. – 1:30-2:30
The Difference Shades of Green and How Green
Marketing Can Grow Your Market and Sales
in Hyperspeed by Mr. Ricardo de Vera, MBA, CSP, Certified International Facilitator/Trainor-Singapore Training Institute
Session 5. – 2:30-3:30
Trapping the Elusive Generation Y Market
to Expand and Grow by Joselito B. Ortega, CEO, J Walter Thompson
Session 6. – 4:00-5:00
Tourism as the Country’s Express Lane Towards
Economic and Market Growth |
Day 2
White Spaces In A Challenging
Marketplace
Session 1. – 9:00-10:00
The CEO’S Agenda for Driving Growth Through Marketing by Liezel Maralag, President & CEO, GMA Marketing & Productions, Inc.
Session 2. – 10:00-11:00
Transformative Marketing Through Organizational Development and Change by Prasanna Perera, a well known motivational speaker and marketing coach in Asia and Director and Fellow Member of the Canadian Institute of Marketing.
Learning Sessions - 11:00 – 12:00
Track 1: New Media Sessions by Jojit Alcazar, 11:00- Head of Mobile Advertising, Smart Communications.
Track 2: New Channel by Miguel Suterio, Managing Director, Trade Dynamics Consulting International, Inc.
Session 3. – 1:30-2:30
It’s a Free World – A Radical Management Model That Works in the Philippine Setting by Philippine Daily Inquirer
Session 4. – 2:30-3:30
Dot’s Marketing by Jose Emmanuel Disini, CEO of DotPH
Session 5. – 3:30-4:30
The Green Scorecard in a Brown Economy
by Ms. Ma. Victoria E. Añonuevo, Sr. Vice President, Group Head of Ayala Malls Group and Ayaland Businesscapes.
Closing Session - 4:30 – 5:30
The Future of Marketing Communication by Ma. Teresa D. Villanueva, Chairman of Publicis-Manila, and an expert in integrated marketing communication.
Closing Ceremony – 5:30
Sunset Cocktail
Seawall Garden of Sofitel Philippine Plaza.
Kindly register to confirm your attendance. This also qualifies you to be included in the raffle where you can win a one-night week-day stay at The T in Tagaytay City.
We hope to see you there. |
