Among the Agora Youth awardees are: Yasser Eli Almeda (University of the Philippines-Visayas), Justin Ivan Kingsu(University of Asia and the Pacific), Anna Katrina Recto (De La Salle University-Manila), Sarah Marie Santos (De La Salle University-Manila), Elinor Malicdem (De La Salle University-Manila), and Patrick Mabilog (University of the Philippines-Visayas). Recto was chosen Valedictorian for this year’s batch.

Other finalists for the marketing case competition are business and marketing seniors from the Asia Pacific College, Polytechnic University of the Philippines, and Lyceum College of the Philippines. The finalists were each required to present a comprehensive marketing plan for Mang Inasal, a rising quick service restaurant. Mang Inasal is also an Agora Awardee of the Philippine Marketing Association.

The board of judges led by Adrian Eleazar of Mang Inasal, Maeyeth Cadungog, Jojo Ajero and Jaime Siybauco of the PMA Board were impressed with the very competent and interesting strategies and creative materials presented by the students.

At the same time, five schools competed for the annual AGORA JUNIOR MARKETING ASSOCIATION OF THE YEAR. They are UPJMA (UP Diliman); CYBL (Bulacan State University); the Marketing Society (UP Visayas); JEMS /Mindanao State University – IIT and the JEMA (DLSU Manila). The representative teams presented marketing campaign for the 2010 AGORA YOUTH PROGRAM of the PMA.

UP Diliman Junior Marketing Association and UP Visayas Marketing Society emerged as winners. The winning teams received prizes from Mang Inasal, National Bookstore, Anvil Publishing, Vitwater, Shutzen notebooks and Piknik.

Gwenn Jessica Galvez, Vice-President of PMA’s Youth and Academe Committee, remains confident about the robust future of the marketing industry, given that there are many bright and analytical young minds who continue to participate in the prestigious Agora Youth competitions. “We believe that (the awards) are the best platform to launch these talents in the industry and a virtual lens through which companies can peek into the hearts and minds of young. We hope that we can encourage more colleges and universities to participate in the competitions so that their students can have a feel of the demands and challenges of the marketing profession.”

Furthermore, Dr. Nick Fontanilla, PMA President and himself an educator, firmly believes in excellence in marketing education because he has seen the tremendous potential of students who are passionate about sharing their ideas and armed with skills to make a great impact in the marketing field. “I think the awards’ objective to provide an opportunity for students to test their knowledge in developing actual marketing plans actualizes the PMA’s mission of service to the academe ,” he said.

“Students need to be inspired and motivated to face challenges early and they are certainly not lacking in creativity and energy to meet these demands,” Fontanilla said.

The Philippine Marketing Association’s Agora Youth Program is an annual series of competitions open to all marketing majors and students of related courses. The 2010 Agora program will commence in July with a tour of 12 schools that will showcase the winning cases in the previous competitions and will offer seminar on marketing and brand management to students. Interested schools may contact the PMA secretariat at tel. nos. 6345722 for inquiries and reservations.

The 2010 Agora Youth Awards Finalists with mentors and industry pillars: (L to R) Gwenn Galvez (VP Youth and Academe, PMA), Adrian Eleazar (Mang Inasal), Kim Martin Viray (APC), Janelle Amuan (APC), Elyssa Mary Roxas (Lyceum), Mark Leo Antonio (PUP), PMA President Nick Fontanilla; and the 2010 Agora Youth Awardees composed of Yasser Eli Almeda (UPV), Justin Ivan Kingsu (UA&P), Ana Katrina Recto (DLSU Mla), Sarah Marie Santos (DLSU Mla), and Elinor Malicdem (DLSU)

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We will would to announce that we are extending the deadline of submission of entries
for the 2010 Agora Youth Awards search from November 27 to December 10, 2009 until 6:00pm.

Please click here for further information.

Thank you.

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This year’s quest for the finest in the field of Marketing has begun. The Philippine Marketing Association in cooperation with the Association of Marketing Educators (AME) and the Philippine Junior Marketing Association (PJMA) embark on yet another nationwide campaign to search for “Outstanding Marketing Students” and “Outstanding Student Marketing Association”.

Now dubbed as the Agora Youth Awards, we will give not only Marketing majors but non-marketing majors as well. Who have successfully finished 6 units of marketing subjects and 6 units of marketing related subjects, a chance to be recognized for their excellence and commendable accomplishments in the field of marketing.

In this light, the Youth Committee of the Philippine Marketing Association inviting all schools to take part in this endeavor by nominating and encouraging their students who excel in Marketing and school association to participate in this worthwhile undertaking. Be one of the few to be able to bequeath honor and prestige to your school/university as your students and organization get recognized for their significant contribution in the promotion of Marketing as a Business Course Major and get nationwide publicity for their achievements.

Project Brief

The Philippine Marketing Association is pleased to announce that the search for the AGORA YOUTH AWARDS is now open to all marketing major and non marketing major students, who have successfully finished 6 units of marketing subjects and 6 units of marketing related (credited) subject, and students’ marketing associations nationwide. The annual holding of the Agora Youth Awards is our commitment to pursue projects that will promote the excellence of the marketing profession.

OBJECTIVES:

1. To give due recognition to marketing students and organization with outstanding performance.
2. To provide an incentive and inspiration for our youth to pursue a career in the field of marketing.
3. To provide nationwide publicity of the students’ and organizations’ achievements.

AGORA YOUTH AWARDS for STUDENTS
(QUALIFICATIONS)

1. The nominees must be as student of the nominating school for at least (1) one school year from the date of nominations.
2. The nominee must have:
1. Cumulative Grade Point Average (GPA) of at least 80% or its equivalent.
2. No grade lower than 90% or its equivalent in Marketing subjects
3. No grade lower than 80% or its equivalent in any subject for the last two (2) school years. (Copy of grades/certification must be submitted)

3. The candidate must be endorsed by the College Dean /or by the Marketing Department Chairman, /or by the Marketing Adviser.
4. A maximum of five (5) entries per school will be accepted (first come / first served basis)

AGORA YOUTH AWARDS for MARKETING ASSOCIATION
(QUALIFICATIONS)

1. The association / nominee must be existing for at least (1) one school year from the date of the nomination.
2. The association must not be under probationary status and must not have any derogatory record.
3. The nomination of the association must be endorsed by the College Dean, Dean of the Students / Academic Affairs of Faculty Adviser.
4. The association must have implemented projects and programs, which enhance the excellence of marketing as a course and a profession.

DOCUMENTARY REQUIREMENTS

AGORA YOUTH AWARDS (STUDENTS)

Documentation of outstanding work related to Marketing (maximum of 20 pages, short size bond paper (8 ½ x 11, one side only) inclusive of the following:

- Resume (2 pages maximum) with two (2pcs) passport size photos

- Presentation on why he /she should be awarded (one page only)

- Activities / involvement in activities. Ensure that each activity included in presentation has the following:

i. Title of the project

ii. Activity / Project involvements

Are you an initiator or a supporter?

Is the project marketing related? In what way?

- Activities / involvement in activities. Ensure that each activity included in presentation has the following:

i. Title of the project

ii. Activity / Project involvements

Are you an initiator or a supporter?

Is the project marketing related? In what way?

AGORA YOUTH AWARDS (Marketing Association / Organization)

Documentation (maximum of 30 pages, short size bond paper / 8 ½ x 11), one side only) inclusive of the following:

- Nomination Form B

- Organization Chart (one page)

- Activities of involvement

i. Title of the project

In what way is the project marketing related?

Is the organization an initiator? Or did some other person/s or organization initiate the project?

Did the project have an impact on the other organizations / communities in and outside the school?

ii. Awards and recognition received

Is the award given by the school or by some other institution?

iii. Networking

To what extent was networking done with PMA, AME, or PJMA in the course of the project?

Was networking with other organization done? What organizations are these?

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The 12 finalists are:

Mary Sandra Ascalon, Keithlee Chua, Miko Co, Ria Rochelle Gatmaitan, Hannah Lou Javier, Stephanie King, Ralph Layco, Beatriz Lim, Kathleen Maalindog, Alexis Tong, Nicole Villarojo and Katrina Villanueva.  They will undergo a final round of presentations and interviews by the judges  PMA President Mylene Abiva, RFM Foundation President Marie Concepcion Young, HBC AVP for Corporate Planning Edgar Caper, and former PMA President and CSR advocate Isabelita Palanca.

Six students will selected as the AYA winners and will be presented in the awarding ceremonies on March 25, 2009 from 5 to 7pm at the PSE Auditorium.  The keynote speakers will be Marie Young and Edgar Caper. Caper is an AYA aluma. The AYA 2009 are supported by HBC, National Bookstore, Media Partners, Next Step Events, Executive Decisions, Anvil Publishing, Binalot, Blooming Ventures and Abiva Publishing.

The Youth and Academe committee are composed of Galvez, Edwin Mapanao, Annaliza Laxamana, Tito Encarnacion, Vince Reyes and Luigi Abiva.

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