Marketing Evolution:Innovations and Transformations
 
 
President's Corner
Message of the PMA President,2013:Message of the PMA President,2013:

Vince Reyes,CPM Dear valued PMA members, supporters and friends, We’ve commonly heard that everyone’s turned in to the world’s favorite FM station-WIIFN (“What’s In It For Me?”). In marketing parlance, this refers to value. Value -or an appreciation for it -is what makes a product or services endearing to the end-user. This year, we aim...

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Community Events

NMC 2013: Do Some Viral Marketing Campaigns Go Too Far?
May 30th, 2013
For all the talk on viral marketing campaigns that have been triumphant, there are also some instances where campaigns have seemingly gone a little too over the top. CreativeGuerrillaMarketing.com has...

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NMC 2013: It’s More Fun in the Philippines Crowdsourced Marketing
May 30th, 2013
Who wasn’t aware of the Department of Tourism’s “It’s More Fun in the Philippines” campaign? There was no escaping the viral ads and memes created by Filipino netizens that struck...

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NMC 2013: 3 Lessons to Learn From Oreo’s Killer Popular Culture Marketing
May 30th, 2013
 The ubiquitous Oreo cookie from Nabisco has managed to stay relevant even in the age of social media thanks to very smart marketing. CreativeGuerrillaMarketing.com cites three lessons gained from Oreo...

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NMC 2013: 3 Viral Marketing Lessons Learned From The Red Bull Stratos Jump
May 30th, 2013
On October 14, 2012, Austrian Felix Baumgartner made history by skydiving 39 kilometers at an estimated speed of 1357.64 kilometers per hour while being the first person to break the...

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NMC 2013: [VIDEO] Volvo Ballerina Viral Video Stunt
May 30th, 2013
 For a solid example of a viral marketing campaign gone right, CreativeGuerrillaMarketing.com cites the case of Volvo. Their “ballerina” ad had been on YouTube for less than a month but...

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