Ateneo de Manila University (Team White Elephants)
2011 Mr. Champion

Prof. Ana Mendiola, Katrina Sanchez, Enrico Cruz, Nicole Hernandez, JM da Silva, Miguel Ty and Spencer Galan with Mr. Miguel dela Rosa, Mr. Vince eyes, Ms. Ginarose Ariston, Mr. Ferdie Frejas, Ms. Jaui Boncan, PMA President Von de Torres and Ms. Yayu Javier.

UP Visayas (Team Magnates)
2011 Mr. 1st Runner Up

Prof. Reynold Tan, Maolen Suarez, Rea Gregori, Mawi Talayan, Mabel Toledo, Ria Alvarino, April Villaruel, Ms. Jacqui Dayrit Boncan (Silverbox), Mr. Nicco de Jesus (MORES) and PMA President Von de Torres.

UST (Team ELEVATOR)
2011 Mr. 2nd Runner Up

Prof. Bob Torres, Patricia Barza, Darcia Bugayong, Janelle Canizares, Moselle Francisco, Teresa Sevilla and Mark Rivera with Ms. Jaqui Dayrit Boncan (Silver Box), Ms. Yayu Javier and PMA President Von de Torres.

DLSU Manila (Team Quality)
2011 Mr. 2nd Runner Up

Prof. Benjie Encarnacion, Rachelle Virata, Aissa Hermosso, Bettina Enriquez, Tristel Lim, Richenna King, Ms. Jaqui Dayrit Boncan (Silver Box), Ms. Yayu Javier and PMA President Von de Torres.

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Book your tickets through PMA and get Php1,000 credit for any PMA seminar in 2010 ! Call Secretariat 6345722. Have A ONE ON ONE SESSION WITH DR. NORTON! BE ONE OF THE MAJOR SPONSORS AND ENJOY DISCOUNTS, FREE SEATS, AND MORE!

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Philippine Marketing Association

presents a seminar on:

MARKETING WORKS! :  Best Practices from the field of Marketing

March 18 & 19, 2010 (Thurs. & Fri.), 1:00PM – 6:00PM
Manila Elks Club (7/F Corinthian Plaza Bldg., Paseo de Roxas Makati, City)

This seminar offers a review of marketing fundamentals, using them as a springboard for lively and engaging discussions on what theories work and how to apply them in one’s own workplace. The speakers are industry experts who will share a wealth of insight on effective and successful marketing strategies. At the end of the program, each participant must be able to design exceptional marketing programs which they can effectively implement in their own organization or enterprise.

TARGET PARTICIPANTS
This seminar is specifically designed for those who are already in marketing management functions but whose academic preparation is not marketing.  They can be entrepreneurs, front line, mid-and upper-level managers in brand management, sales, customer relations, advertising, promotions, media and public relations.

SEMINAR OBJECTIVES
At the end of this seminar on Marketing Works! participants will learn key concepts in macro-and micro-marketing, the 4P’s (product, place, price and promotion), integrated marketing PLUS they will be guided in the preparation of their own marketing plans..

METHODOLOGY
Participants will be treated to lectures, exercises, case presentations and in-class discussions which participants can immediately apply in their workplace.
—————————————————————————————
INVESTMENT FEE: P7,000 Non Member P 6,000 PMA Member
(4 plus 1 participant)
(includes pm snacks, seminar manual,  certificates &  ID)

CANCELLATION POLICY:
Cancellations received prior to March 10 will receive a full refund.  After the above date, refund will be granted minus a 50% of the registration fee.  There will be no refunds after the above date.  ALL REQUESTS FOR REFUNDS MUST BE SUBMITTED IN WRITING.

Certificate of Participation will be given to those who will attend at least 75% of the session.
Please make cheque payable to the PHILIPPINE MARKETING ASSOCIATION, INC.

For details, pls call PMA Secretariat at tel. nos. 634-4890; 638-7700; 634-5722 Fax: 636-1451 and look for Richard Anonuevo or email: richardanonuevo@yahoo.com

SEMINAR PROGRAM
Registration – 12:30 – 1:00PM
Introductory Session – 1:00 – 1:30 PM

SPEAKER: MR. Edwin C. Mapanao
2008 Marketing Man of the Year,
Agora Awards / Chief Marketing Officer
U N A H C O

MARKETING FUNDAMENTALS

(Day 1) 1:30 – 3:00 PM
THE MACRO AND MICRO OF MARKETING

•    Demographics, Vital Economic Indicators, Dealing with Competition, Using Social and      Cultural Forces, Using Technology in Marketing

3:00 – 3:30 PM – MERIENDA

3:30 -5:00 PM
•    Consumer Behavior:  Model of Buyer Behavior, The Buying Decision Process, Buying Patterns  and Trends and Consumer Issues & Concerns.
•    The Marketing Mix in Today’s Business Environment – (Product, Price, Place, Distribution and Promotion)

5:00 to 6:00 PM – GROUPINGS

(DAY 2)
CRUCIAL AREAS IN MARKETING
1:00 – 2:00PM
•    Segmentation, Targeting and Positioning and S.W.O.T Analysis

SPEAKER:  Ms. Karen de Asis, 2004 Agora Awardee,
Marketing Education / Chief Brand Strategist
MKS Marketing Consultancy

2:00 – 3:00PM
•    New Marketing Ideas for the New Millennium – Best in Class Marketing Strategies

Speaker    : Ms. Marijane Angeles, Manager ,Media Mgmt.
SMART Communications, Inc.

3:00PM – 3:30PM    - MERIENDA
3:30PM – 4:00PM    - WORKSHOP
4:00PM – 5:00PM   – PRESENTATION OF CASES/SUMMATION

CLICK HERE TO REGISTER ONLINE

or

Click here to download registration form

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The Membership Retention Team headed by Norelyn Babiera with members Lisa Ronquillo, Vince Reyes, Marivic Marquez came up with a great idea that members can enjoy.  The PMA Perks Coupon was launched during the 2010 Board Induction at the Manila Polo Club last January 27.   Thanks to Vince Reyes of Executive Decisions and Cherry Salazar of GA Printing, the coupon was creatively designed in a convenient wallet size and easy to tear format with great color printing.
The Perks Coupon offers  very attractive free dishes from the Bistro Group (Billy Rock, Fish & CO., TGI Fridays, FlapJacks, and Italianni’s) plus 15% discount in registration fees at the 3rd Social Networking Conference on April 22 to 23 at the Hotel Intercontinental, 15th Edition Graphic Expo 2010 on June 17 to 19 at the SMX Convention Center, and The 4th Internet and Mobile Marketing Summit on August 18 to 20, 2010 at the SMX Convention Center.   For more interesting international events, members can likewise take advantage of a 10% discount in registration fees in the coming EVENTS ASIA 2010 Conference and TradeShow on April 28-30 to be held at the Boracay EcoVillage Resort and Convention Center.  What a great way to start the year for the members!
In addition to this, the Team will be launching corporate discounts that your company can enjoy.  This will just be the first batch of Perks and benefits.  So stay tuned with PMA and watch out for more exciting news!

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Navigating The New World of Event Industry: We’re Taking You To the Next Level!

The Events Asia 2010 Conference and Trade Show with theme “Future is NOW! Future is WOW!” will be held at the Boracay EcoVillage Resort & Convention Center from April 28-30, 2010.

This conference showcases a plethora of topics by the International Event Industry experts that would give you the first look in the hottest and emerging trends in the events industry. Be the first to know as we unveil new strategies, introduce fresh ideas and give you up-to-date tactics. Events Asia 2010 presents you with the solutions to help you keep up with the fast-pacing world of Exhibition and Events and be connected with the top players in the industry as we shift to the new era.

READ MORE…

Conference Package Inclusions:

• Conference Kit
• 2 Days Conference
• Networking Lunch (April 29 – 30)
• Exhibitors’ Welcome Dinner at Poolside (April 28)
• Sports Activities (starts on April 28)
• Delegates Welcome Dinner at Puka Beach (April 29)
• Gala Night / FINALE at Puka Beach (April 30)
• Free Entrance to Exhibit Hall

Contact Persons:

	Keynote Address: Global Exhibition and Event Trends in the 21st Century Mr. Steven Hacker- President- IAEE Dallas/Fort Worth Area
	Asian Perspective: The Power of Exhibits and Events Speaker: Mr. Mark Cochrane Managing Director, Business Strategies Group, (UFI Asia/Pacific office) Hong Kong
	Green Exhibiting: Less Cost. Big Impact Speaker: Mr. Michael Thimmesch Marketing Director – Skyline Exhibits Greater Minneapolis-St. Paul Area
	Experience the Message: How Experiential Marketing Is Changing the Brand World Speaker: Max Lenderman Author, Director, OuterActive at Crispin, Porter + Bogusky Greater Denver Area
	Leveraging Social Media in Events to Drive Better Engagement and Results Speaker: Lara McCulloch-Carter President, ready2spark Canada
	Retailtaiment: Customer Experience Hit the Bottomline Panelist: TBA Reactor: Mr. Eduardo A. Braniff Global Insight Director, Imagination (USA) Inc. Greater Los Angeles Area

	Organizing Event with Shoestring Budget Mr. Jeffrey Soh* CEO, Conceptual Events Asia Co(USA) Inc. Thailand
	EVENTS Latest Tool: Getting the Best LEAD on your Event Mr. Brian Slawin Principal, BUSYEVENT, Panamedia Group LLC St. Louis, Missouri
	Entertainment and Production: Event Staging and Techniques with a WOW Factor! Speaker: Mr. Mark Sonder, CSEP – CEO Mark Sonder Productions, Author Washington D.C. Metro Area
	Case Study: Brand Activation Experience Speaker: Mr. Eduardo A. Braniff Global Insight Director, Imagination (USA) Inc. Greater Los Angeles Area
	Event Safety and Security: How to Throw Responsible Customer Events! Mr. Steve Tait- ISES HK Ironmonger Events Hong Kong
	The Future is WOW! The Future is NOW! - 10 Cool New Things To Make Your Events WOW Speaker: Robert Rogers – ISES HK President, Experience Creator, Special Event Designer, President, ISES HK Hong Kong

To register: (632) 470 3067 www.eventsasia.org

Unit 2601 Rafles Corporate Center Emerald Ave., Ortigas Center, Pasig City Philippines 1605

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YOU are cordially invited to our …

56th ANNIVERSARY & INDUCTION

OF 2010 OFFICERS & DIRECTORS

Wednesday, January 27, 2010, 6:00 PM

Manila Polo Club, Makati City

Keynote Speaker and Inducting Officer:

DR. JESUS ESTANISLAO

Chairman, Institute of Corporate Directors

Chairman, Institute for Solidarity in Asia

University Professor, University of Asia & the Pacific

Chair, Foundations for People Development

Registration Fee

Members: Free

Guest: P 800.00

Registration starts at 6:00pm

cforms contact form by delicious:days

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