invites you for a seminar on April 24, 2012
at the Max’s Restuarant Salitran,Dasmarinas City Cavite
from 1:00pm-5:00pm

Possibly Related Posts:

• Highlighting its First GMM for 2012
• PMA Cavite Creates Waves via Personal Branding Seminar!
• Marketing Works! The When Why and How of Product Innovation Part 2
• Marketing Works! The When Why and How of Product Innovation Part 2
• PMA Gone Scuba in Anilao Mabini Batangas

To Asianovations 2-UNLEASH THE ASIAN MARKETING MASTERS on July 19-20 at the Makati, Shangri-la Hotel
This is an event that every marketer in Asia should not miss

For more info call Asian Marketing Master at 634-5722

Possibly Related Posts:

• Highlighting its First GMM for 2012
• PMA Cavite Creates Waves via Personal Branding Seminar!
• Marketing Works! The When Why and How of Product Innovation Part 2
• Marketing Works! The When Why and How of Product Innovation Part 2
• PMA Gone Scuba in Anilao Mabini Batangas

Ateneo de Manila University (Team White Elephants)
2011 Mr. Champion

Prof. Ana Mendiola, Katrina Sanchez, Enrico Cruz, Nicole Hernandez, JM da Silva, Miguel Ty and Spencer Galan with Mr. Miguel dela Rosa, Mr. Vince eyes, Ms. Ginarose Ariston, Mr. Ferdie Frejas, Ms. Jaui Boncan, PMA President Von de Torres and Ms. Yayu Javier.

UP Visayas (Team Magnates)
2011 Mr. 1st Runner Up

Prof. Reynold Tan, Maolen Suarez, Rea Gregori, Mawi Talayan, Mabel Toledo, Ria Alvarino, April Villaruel, Ms. Jacqui Dayrit Boncan (Silverbox), Mr. Nicco de Jesus (MORES) and PMA President Von de Torres.

UST (Team ELEVATOR)
2011 Mr. 2nd Runner Up

Prof. Bob Torres, Patricia Barza, Darcia Bugayong, Janelle Canizares, Moselle Francisco, Teresa Sevilla and Mark Rivera with Ms. Jaqui Dayrit Boncan (Silver Box), Ms. Yayu Javier and PMA President Von de Torres.

DLSU Manila (Team Quality)
2011 Mr. 2nd Runner Up

Prof. Benjie Encarnacion, Rachelle Virata, Aissa Hermosso, Bettina Enriquez, Tristel Lim, Richenna King, Ms. Jaqui Dayrit Boncan (Silver Box), Ms. Yayu Javier and PMA President Von de Torres.

Possibly Related Posts:

• Highlighting its First GMM for 2012
• PMA Cavite Creates Waves via Personal Branding Seminar!
• Marketing Works! The When Why and How of Product Innovation Part 2
• Marketing Works! The When Why and How of Product Innovation Part 2
• PMA Gone Scuba in Anilao Mabini Batangas

Possibly Related Posts:

• PMA IntroDive Activity by fellowship and sports committee
• PMA Cavite Events
• Asianovation
• Join PMA Batangas Seminar this March, “Advertising the Ads”
• PMA Share Corner

Book your tickets through PMA and get Php1,000 credit for any PMA seminar in 2010 ! Call Secretariat 6345722. Have A ONE ON ONE SESSION WITH DR. NORTON! BE ONE OF THE MAJOR SPONSORS AND ENJOY DISCOUNTS, FREE SEATS, AND MORE!

Possibly Related Posts:

• PMA IntroDive Activity by fellowship and sports committee
• PMA Cavite Events
• Asianovation
• Join PMA Batangas Seminar this March, “Advertising the Ads”
• PMA Share Corner

Possibly Related Posts:

• PMA IntroDive Activity by fellowship and sports committee
• PMA Cavite Events
• Asianovation
• Join PMA Batangas Seminar this March, “Advertising the Ads”
• PMA Share Corner

Possibly Related Posts:

• PMA Cavite Events
• Asianovation
• 2011 Agora Youth Silverbox MR Competition
• 2011 Stratmark Teaser
• National Marketing Conference Media Press

Powered by: Open Axcss

Possibly Related Posts:

• PMA IntroDive Activity by fellowship and sports committee
• PMA Cavite Events
• Asianovation
• Join PMA Batangas Seminar this March, “Advertising the Ads”
• PMA Share Corner

Philippine Marketing Association

presents a seminar on:

MARKETING WORKS! :  Best Practices from the field of Marketing

March 18 & 19, 2010 (Thurs. & Fri.), 1:00PM – 6:00PM
Manila Elks Club (7/F Corinthian Plaza Bldg., Paseo de Roxas Makati, City)

This seminar offers a review of marketing fundamentals, using them as a springboard for lively and engaging discussions on what theories work and how to apply them in one’s own workplace. The speakers are industry experts who will share a wealth of insight on effective and successful marketing strategies. At the end of the program, each participant must be able to design exceptional marketing programs which they can effectively implement in their own organization or enterprise.

TARGET PARTICIPANTS
This seminar is specifically designed for those who are already in marketing management functions but whose academic preparation is not marketing.  They can be entrepreneurs, front line, mid-and upper-level managers in brand management, sales, customer relations, advertising, promotions, media and public relations.

SEMINAR OBJECTIVES
At the end of this seminar on Marketing Works! participants will learn key concepts in macro-and micro-marketing, the 4P’s (product, place, price and promotion), integrated marketing PLUS they will be guided in the preparation of their own marketing plans..

METHODOLOGY
Participants will be treated to lectures, exercises, case presentations and in-class discussions which participants can immediately apply in their workplace.
—————————————————————————————
INVESTMENT FEE: P7,000 Non Member P 6,000 PMA Member
(4 plus 1 participant)
(includes pm snacks, seminar manual,  certificates &  ID)

CANCELLATION POLICY:
Cancellations received prior to March 10 will receive a full refund.  After the above date, refund will be granted minus a 50% of the registration fee.  There will be no refunds after the above date.  ALL REQUESTS FOR REFUNDS MUST BE SUBMITTED IN WRITING.

Certificate of Participation will be given to those who will attend at least 75% of the session.
Please make cheque payable to the PHILIPPINE MARKETING ASSOCIATION, INC.

For details, pls call PMA Secretariat at tel. nos. 634-4890; 638-7700; 634-5722 Fax: 636-1451 and look for Richard Anonuevo or email: richardanonuevo@yahoo.com

SEMINAR PROGRAM
Registration – 12:30 – 1:00PM
Introductory Session – 1:00 – 1:30 PM

SPEAKER: MR. Edwin C. Mapanao
2008 Marketing Man of the Year,
Agora Awards / Chief Marketing Officer
U N A H C O

MARKETING FUNDAMENTALS

(Day 1) 1:30 – 3:00 PM
THE MACRO AND MICRO OF MARKETING

•    Demographics, Vital Economic Indicators, Dealing with Competition, Using Social and      Cultural Forces, Using Technology in Marketing

3:00 – 3:30 PM – MERIENDA

3:30 -5:00 PM
•    Consumer Behavior:  Model of Buyer Behavior, The Buying Decision Process, Buying Patterns  and Trends and Consumer Issues & Concerns.
•    The Marketing Mix in Today’s Business Environment – (Product, Price, Place, Distribution and Promotion)

5:00 to 6:00 PM – GROUPINGS

(DAY 2)
CRUCIAL AREAS IN MARKETING
1:00 – 2:00PM
•    Segmentation, Targeting and Positioning and S.W.O.T Analysis

SPEAKER:  Ms. Karen de Asis, 2004 Agora Awardee,
Marketing Education / Chief Brand Strategist
MKS Marketing Consultancy

2:00 – 3:00PM
•    New Marketing Ideas for the New Millennium – Best in Class Marketing Strategies

Speaker    : Ms. Marijane Angeles, Manager ,Media Mgmt.
SMART Communications, Inc.

3:00PM – 3:30PM    - MERIENDA
3:30PM – 4:00PM    - WORKSHOP
4:00PM – 5:00PM   – PRESENTATION OF CASES/SUMMATION

CLICK HERE TO REGISTER ONLINE

or

Click here to download registration form

Possibly Related Posts:

• Highlighting its First GMM for 2012
• PMA Cavite Creates Waves via Personal Branding Seminar!
• Marketing Works! The When Why and How of Product Innovation Part 2
• Marketing Works! The When Why and How of Product Innovation Part 2
• PMA Gone Scuba in Anilao Mabini Batangas

The Membership Retention Team headed by Norelyn Babiera with members Lisa Ronquillo, Vince Reyes, Marivic Marquez came up with a great idea that members can enjoy.  The PMA Perks Coupon was launched during the 2010 Board Induction at the Manila Polo Club last January 27.   Thanks to Vince Reyes of Executive Decisions and Cherry Salazar of GA Printing, the coupon was creatively designed in a convenient wallet size and easy to tear format with great color printing.
The Perks Coupon offers  very attractive free dishes from the Bistro Group (Billy Rock, Fish & CO., TGI Fridays, FlapJacks, and Italianni’s) plus 15% discount in registration fees at the 3rd Social Networking Conference on April 22 to 23 at the Hotel Intercontinental, 15th Edition Graphic Expo 2010 on June 17 to 19 at the SMX Convention Center, and The 4th Internet and Mobile Marketing Summit on August 18 to 20, 2010 at the SMX Convention Center.   For more interesting international events, members can likewise take advantage of a 10% discount in registration fees in the coming EVENTS ASIA 2010 Conference and TradeShow on April 28-30 to be held at the Boracay EcoVillage Resort and Convention Center.  What a great way to start the year for the members!
In addition to this, the Team will be launching corporate discounts that your company can enjoy.  This will just be the first batch of Perks and benefits.  So stay tuned with PMA and watch out for more exciting news!

Possibly Related Posts:

• Highlighting its First GMM for 2012
• PMA Cavite Creates Waves via Personal Branding Seminar!
• Marketing Works! The When Why and How of Product Innovation Part 2
• Marketing Works! The When Why and How of Product Innovation Part 2
• PMA Gone Scuba in Anilao Mabini Batangas