By: Maeyeth Cayabyab-Cadungog
The Education Committee offered PMA-MIP’s first learning program to the public entitled, “Marketing Works!” – A two-half day seminar whose primary objective is to review marketing fundamentals and best practiced marketing programs with the participants.
“Marketing Works!” was especially designed for marketing practitioners whose academic preparation is not marketing. Participated in by sixteen (16) marketing professionals coming from various industries – the program has successfully bridged participants expectations from learning the basics of marketing, refresh the concepts to knowing the trends and updates and growing their respective businesses. And why not, most sought after speakers and industry experts shared their valuable time and expertise to the participants where two (2) even came all the way from the Bicol region.
Resource speakers Dr. Karen V. De Asis, “Color Folders of the Mind” author & Chief Brand Strategist of MKS Marketing Consultancy; and, Mr. Enrique Soriano, multi-awarded business strategist & Consultant to Forever Flawless provided interactive presentations and engaging discussions with the group.
Marketing Works! – concluded with group presentations from the three (3) sub-groups, awarding of the best group and, the graduation graced in by PMA President, Mylene Abiva; Education Committee Chair, Hildebrand Barcase, and; NMM Director and Seminar Director Maeyeth Cayabyab-Cadungog. Lira Ligero was Secretariat in-charge.
Watch out for the succeeding PMA-MIP Learning Programs scheduled below:
• BRAND: TRANSFORMING YOUR BUSINESS INTO BRAND IN CRITICAL TIMES, 1-6pm, March 26 & 27, 2009 at AIM Conference Center, Makati City
• DIRECT MARKETING, 1-6pm, April 16 & 17, 2009 at AIM Conference Center, Makati City
• SALESMANSHIP, 1-6pm, April 23 & 24, 2009, AIM Conference Center, Makati City
• SALES MANAGEMENT, 1-6pm, June 18 & 19, 2009, AIM Conference Center, Makati City
• SERVICES MARKETING, 1-6pm, June 25 & 26, 2009, AIM Conference Center, Makati City
• CORPORATE COMMUNICATION, 1-6pm, July 30 & 31, 2009, AIM Conference Center, Makati City
Please get in touch with PMA (look for Lira) for your registration now!
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- Marketing Works! The When Why and How of Product Innovation Part 2
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