TRANSFORMING YOUR BUSINESS INTO BRAND MARKETING
CREATE YOUR BRAND WINNERS AND BUILD BRAND EQUITY
April 02 & 03, 2009 (Thurs. & Fri.), 1:00PM – 6:00PM
AIM Conference Center, Makati City
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Innovation and soundness are the yin and yang of brand management. Product managers are always balancing a tightrope between ideas that fly and strategies that are grounded in the marketplace because ultimately, their brand’s success is judged not only by its creativity but also by its profitability.
TARGET PARTICIPANTS
This seminar will be most useful for neophytes in a marketing job or product and brand managers who need a refresher or a more extensive orientation on the 4Ps. Managers in brand-related field i.e. sales, advertising, promotions, media and public relations as well as students and faculty of a brand management or marketing courses will likewise benefit from the lectures and insights of the speakers.
SEMINAR GOAL
At the end of this seminar on Brand Management, participants will learn the essentials of the branding and brand equity. The goal of this course is to prepare managers to build brand winners that meet their company’s financial goals and will endure in the marketplace.
METHODOLOGY
Lectures, exercises, plus the preparation of a brand marketing plan. The lecturers are all seasoned marketing practitioners who will share workable insights on Branding.
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CANCELLATION POLICY:
Cancellations received prior to March 18 will receive a full refund. After the above date, refund will be granted minus a 50% of the registration fee. There will be no refunds after the above date. ALL REQUESTS FOR REFUNDS MUST BE SUBMITTED IN WRITING.
Certificate of Participation will be given to those who will attend at least 75% of the session.
Please make cheque payable to the PHILIPPINE MARKETING ASSOCIATION, INC.
For details, pls call PMA Secretariat at tel. nos. (02) 634-4890; 638-7700; 636-1451; 634-5722 / 5664
and look for Ms. Lira C. Ligero or email: lirapma@yahoo.com, liracligero@yahoo.com.ph
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SEMINAR PROGRAM
Registration – 12:00PM – 1:00PM
DAY 1
Introductory Session – 1:00PM – 1:30PM
1:30AM – 3:30PM
Speaker: MR. RAYMUNDO C. DE VERA
Senior Consultant/Trainor & Facilitator
PIN-POINT DIRECT CONSULTANCY CTR.
BUILDING BRAND EQUITY: Brand Positioning and Designing Marketing Programs to Build Brand Equity,
Brands and Brand Management and Customer-Based Brand Equity
3:30PM -4:00PM – MERIENDA
4:00PM –6:00PM
MEASURING BRAND EQUITY: Developing Brand Equity Measurement and Management System,
6:00PM – 6:15PM - GROUPINGS
DAY 2
1:30PM-3:30PM
MANAGING BRAND EQUITY: Design and Implementing Branding Strategies, MANAGING BRAND EQUITY: Managing Brands Over Geographical Boundaries and Market Segments
Speaker: MR. JUN ALCANTARA
Vice President for Marketing
Asia Brewery, Inc.
4:00PM – 4:30PM - W O R K S H O P
4::30pm – 6:00pm - PRESENTATION OF CASES/SUMMATION
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