Josiah Go is the Chairman and Chief Marketing Strategist of Mansmith and Fielders, Inc. (www.mansmith.net),the leading marketing and sales training company in the Philippines. He is also president and CEO of Waters Philippines, the market leader in the direct selling of premium health durable products in the Philippines and Chairman of Noah Ventures, Inc. and Gosingtian Ventures, Inc., both investment companies.
Known as one of the country’s most respected marketing gurus, he is considered as the most awarded business educator of the country having been recognized as one of the Ten Outstanding Young Men (TOYM) of the Philippines in 2001, one of only three in Business Education in the entire 40-plus-year history of the Junior Chamber of the Philippines, and as one of the Ten Outstanding Young Persons (TOYP) of the World in 2002, the 1st and only Filipino in Business Education given by World Jaycees. Earlier in 1994, he was recognized as one of the Agora Awardees for Marketing Education by the Philippine Marketing Association. Most recently, he was given the rare Lifetime Achievement Award by the Association of Marketing Educators (2007), the youngest marketing educator to be bestowed this honor.
He is also the first Filipino to have completed the Blue Ocean Strategy qualification process in Insead, France and is the first in Southeast Asia to have taught this as a 3-unit, full semester course in a university. His current area of interest is in Market-Driving Strategies, the latest marketing concept that helps companies create game-changing innovation by targeting marginal and noncustomers in their industry while altering the firm’s business system.
He trains and/or consults with many local and multinational companies and has handled over 500 seminar-workshops. A bestselling author with over ten marketing books, Josiah has taught at the De La Salle and Ateneo Universities as well. He took advance marketing programs at Kellogg, Wharton and at the London Business School. His industry affiliations include being National President of the Philippine Marketing Association (1991), Chairman of the Direct Selling Association of the Philippines (2002) and National President of the Association of Marketing Educators in 2004-2005. An entrepreneur and marketing practitioner, he continues to be involved in various advocacies aimed at youth empowerment and entrepreneurship namely, the Young Market Masters Awards (YMMA), the Marketing Rescue, the Mansmith Blue Freedom Fund and the MarkProf Foundation.
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