MARKETING WORKS ! : Best Practices from the field of Marketing
Posted on 4:37 am

Marketing Institute of the Philippines
The education and Training arm of the
presents a seminar on

SEPTEMBER 24 & 25, 2009 (Thurs. & Fri.), 1:00PM – 6:00PM AIM Conference Center

SEMINAR PROGRAM

Registration – 12:30 – 1:00AM
Introductory Session – 1:00 – 1:30 PM

SPEAKER: MR. BENJIE C. ENCARNACION
Associate Knowledge Management
DentsuINDIO/ Faculty, De La Salle
University

MARKETING FUNDAMENTALS
Day 1
1:30 – 3:00 PM
THE MACRO AND MICRO OF MARKETING

• Demographics, Vital Economic Indicators, Dealing with Competition, Using Social and Cultural Forces, Using Technology in Marketing

3:00 – 3:30 PM – MERIENDA

3:30 -5:00 PM
• Consumer Behavior: Model of Buyer Behavior, The Buying Decision Process, Buying Patterns and Trends and Consumer Issues & Concerns.
• Segmentation, Targeting and Positioning and S.W.O.T Analysis

5:00 to 6:00 PM – GROUPINGS

DAY 2
SPEAKER: DR. KAREN V. DE ASIS
Chief Brand Strategist
MKS Marketing Consultancy

1:00 – 3::00 PM
CRUCIAL AREAS IN MARKETING

3:00 – 5:00
THE MARKETING MIX IN TODAY’S BUSINESS ENVIRONMENT

• Product, Price, Place, Distribution and Promotions
• New Ideas For the New Millennium – New Market Research, The 4P’s in 21st Century Marketing, IMC as the New Corporate Strategy

5:00PM – 6:00PM – W O R K S H O P

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This seminar offers a review of marketing fundamentals, using them as a springboard for lively and engaging discussions on what theories work and how to apply them in one’s own workplace. The speakers are industry experts who will share a wealth of insight on effective and successful marketing strategies. At the end of the program, each participant must be able to design exceptional marketing programs which they  can effectively implement in their own organization or enterprise.

TARGET PARTICIPANTS
This seminar is specifically designed for those who are already in marketing management functions but whose academic preparation is not marketing.  They can be entrepreneurs, front line, mid-and upper-level managers in brand management, sales, customer relations, advertising, promotions, media and public relations.

SEMINAR OBJECTIVES
At the end of this seminar on Marketing Works! participants will learn key concepts in macro-and micro-marketing, the 4P’s (product, place, price and promotion), integrated marketing PLUS they will be guided in the preparation of their own marketing plans..

METHODOLOGY
Participants will be treated to lectures, exercises, case presentations and in-class discussions which participants can immediately apply in their workplace.
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CANCELLATION POLICY:
Cancellations received prior to September 15 will receive a full refund.  After the above date, refund will be granted minus a 50% of the registration fee.  There will be no refunds after the above date.  ALL REQUESTS FOR REFUNDS MUST BE SUBMITTED IN WRITING.

Certificate of Participation will be given to those who will attend at least 75% of the session.
Please make cheque payable to the PHILIPPINE MARKETING ASSOCIATION, INC.

For details, pls call PMA Secretariat at tel. nos. 634-4890; 638-7700; 634-5722 Fax: 636-1451 and look for Ms. Lira Ligero or email: lirapma@yahoo.com

To Download Forms, please click the link below:

Registration-form1

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