NMC Programme

OUR TIME FOR CHANGE HAS COME.

MOVE OVER CRISIS!

BE INSPIRED. GET INVOLVED. SIGN UP NOW!

yeswecan1

PHILIPPINE MARKETING ASSOCIATION

The Philippine Marketing Crisis Summit: YES, WE CAN!

40th National Marketing Conference

June 16-17, 2009 at the Grand Ballroom, Hotel Sofitel Philippine Plaza

PROGRAMME

OPENING

Registration (7:00-9:00 AM)

Opening Ceremony/Flag Ceremony / Invocation

9:00-10:00 AM/Welcome

President’s Message

MS. MYLENE ABIVA

Theme Reveal and Launch

Keynote Address/VICE PRESIDENT NOLI DE CASTRO

“Turn the Recession into Marketing Opportunities”

DAY 1: CRISIS MARKETING ISSUES

AM Sessions: CRISIS Issues

10: 00 – 11:00 AM/Philippine Economic Outlook 2009

Mr. Bernie Villegas

University Professor

University of Asia and the Pacific

11:00-12:00 Noon/Insight Marketing: Probing into the Filipino Consumer in Turbulent Times

Ms. Yolanda V. Ong

Group Chairperson

Campaigns & Grey

12:00 – 1:30 PM/LUNCH

PM Sessions: SECTORAL ISSUES

1:30- 3:00 PM/Global Economic Situation: Let’s Look Beyond the Obvious

Mr. Austen Chamberlain

President

American Chamber of Commerce

Mr. Claude Haderer

Chairman

Ricci Association for the Grand Dictionary of the Chinese Language

3:00- 3:30 PM/SNACKS

3:30 – 4:30 PM/The Law of Supply and Demand in Business Process Outsourcing (BPO) Industry

Mr. Oscar Sañez

Chief Executive Officer

BPO/BPAP (Business Processing Association-Philippines)

4:30- 5:30 PM/The Role of Government in Boosting Brand PHILIPPINES

Hon. Cerge M. Remonde

Press Secretary, Malacanang

5:30 – 5:45 PM/CLOSING SUMMARY FOR DAY 1

DAY 2: MOVE OVER TRADITIONAL MARKETING

AM Sessions: General Strategies

9:00- 10:00 AM/Revisiting the 4 Ps of Marketing: New Ps, Other Paradigms,

Bold Steps

Dr. Hooi Den Huan

Chairman, Branding Committee, Nanyang Business School

Nanyang Technological University, Singapore

10:00-11:00 AM/Market Driving Strategies

Mr. Josiah L. Go

Chairman & Chief Marketing Strategist

Mansmith & Fielders, Inc.

11:00 – 12:00 /The Business Management Systems Model: The New Model

for SMEs

Dr. Luz Suplico-Jeong

President

Association of Trading Institutions for Foreign Trade in Asia and the Pacific (ATIFTAP)

12:00 – 1:30 PM/LUNCH

PM Sessions: Move Over Strategies

1:30- 2:30 PM/Changing the Mindset of Filipino Entrepreneurs

RAMON LOPEZ

Executive Director

Philippine Center on Entrepreneurship

2:30- 3:30 PM/Advertising Beyond the Box

Mr. Dave Guerrero

Chairman & Chief Executive Officer, BBDO Guerrero

3:30- 4:00 PM/SNACKS

4:00 – 5:00 PM/Reputation Management: The Rise of Public Relations

Dr. Nards Garcia, Jr., CPM

Dean, College of Business Administration, Lyceum of the Philippines University

5:00 -6:00 PM/Marketing the Philippine Entertainment Industry:

Let’s Celebrate Something Good in Difficult Times


Ms. Charo Santos- Concio

President, ABS-CBN

6:00 PM/CLOSING CEREMONY


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Unit 1006A. 10th Flr., West Tower, PSE Centre

Exchange Road, Ortigas Center, Pasig City

Tels. (632) 634-5722; (632) 634-4890 ; Fax . (632) 636-1451

E-mail < philmarketing@pldtdsl.net > website:  www.philmarketing.com.ph

TIN : 001-388-762-000 NON VAT


REGISTRATION FORM

Please fax to # (0632) 6361451/6387700/6344890

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