This year, the Philippine Marketing Association (PMA) is all about growth acceleration.

With its new president Dr. Aniceto “Nick” Fontanilla of the Asia Pacific Center for Research and its new set of officers, PMA is looking forward to another dynamic and productive year with marketing viewed as an effective driver of economic  development in the country.

Fontanilla believes that Filipino marketers are uniquely talented and prepared to be the “growth accelerators” for the nation. He also believes that the association should take the lead by setting new trends and crafting trend-setting strategies. He also recognizes the important role of marketing to bridge the gap between new technology and customer needs, and between corporate growth and national interest.

The 2010 roster of PMA officers are: EVP and Director for National Marketing Conference Jaime Siybauco (President, Handwriting Institute); Vice President for Membership    Ma. Luz Javier (President & COO, Avanza, Inc.); Vice President for Chapters Ricardo De Vera (President, Pin Point Direct Marketing); Vice President for Education Virgilio Ajero (Retailer Brand/Marketing Consultant, High Traffic Ads, Inc.); Vice President for Youth & Academe Gwenn Jessica Galvez (Marketing Manager, Anvil Publishing, Inc.); Board Secretary Maureen Amor Tamsi (Marketing Manager, Goldilocks Bakeshop, Inc.); Treasurer Sonia De Guzman (Faculty Member, University of Asia and the Pacific); and Internal Auditor/Director for National Marketing Month Ma. Esperanza Cadungog (Marketing Manager, Pax Associated Marketing & Management Services).

Also named were the working committees that will manage the programs and projects lined up for the year. The new directors are: Meetings and Attendance/ Way and Means  Michelle Ballesteros (Chief Executive Officer/Founder, Ex-Link Management & Marketing Services Corp.); Fellowship and Sports/Government Affairs Henry Sy (President, Toyota Manila Bay);  Agora Awards/Confrence/IPP Mylene Abiva (President & CEO, Felta Multi-Media, Inc.); Corporate Communications Jay Sarmiento(Corporate Communications Manager, The Philippine Star); Community Affairs/Consumer Affairs Jerry Yao (Vice President – Marketing, Sann International Distributors Inc.); and International Affairs/CPM  Asia  Dr. Leonardo R. Garcia, Jr. (Dean, College of Business Admin, Lyceum of the Philippines University).

The Philippine Marketing Association is a society which aims to develop and promote marketing as a science and a profession guided principally by the universal principles of ethics, corporate citizenship, and corporate social responsibility.