The PMA’s educational the Marketing Institute of the Phils. (MIP) held its second wave of “Marketing Works!” September 24&25, 2009 at the AIM Conference Center from 1:00pm to 6:00pm. This seminar is most useful for neophytes in a marketing job or product and brand managers who need a refresher or a more extensive orientation on the 4Ps.

There were 40 participants in the 2 half-day course from the different business and industry in Metro Manila. The marketing certificate program provided lectures and workshop for participants to understand what innovative marketing is all about. At the end of the course, the participants conducted a workshop and presentation based on their comprehension significant to innovative marketing as a key differentiator in the competitive marketplace.

The speakers are Mr. Benjie Encarnacion, Associate Knowledge Management, DentsINDIO and Dr. Karen V. de Asis, Chief Brand Strategist, MKS Marketing Consultancy.

Hot Topic Events to keep you ahead. This seminar series puts a sharp focus on today’s developments and tomorrow’s trends
The PMA’s educational arm the “Marketing Institute of the Philippines” conducted its first “2008 Do-It-Yourself Marketing Seminar Series”. The half-day seminar held April 23, 2008 at the AIM Conference Center was participated by 21 participants from
to provide the theoretical and analytical foundations of marketing research to This seminar will be most useful for neophytes in a marketing job or product and brand managers who need a refresher or a more extensive orientation on the 4Ps

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