May GMM: The Art and Science of Marketing « Philippine Marketing Association

Marketing Evolution:Innovations and Transformations

President's Corner

Message of the PMA President,2013:

Message of the PMA President,2013:

Vince Reyes,CPM Dear valued PMA members, supporters and friends, We’ve commonly heard that everyone’s turned in to the world’s favorite FM station-WIIFN (“What’s In It For Me?”). In marketing parlance, this refers to value. Value -or an appreciation for it -is what makes a product or services endearing to the end-user. This year, we aim...

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May GMM: The Art and Science of Marketing
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